It is very important to create a GMB (Google My Business)page in local seo. It is crucial for ranking in the Google 3 pack. ( Formerly 7 pack)  Also formerly known as Google Places . The name change from the 7 to the 3 pack  is simple. Google used to display 7 listings in this property located under Google’s paid advertising (Adwords) and above the organic search results.

Google My Business and Organic Ranking Example

Your business will not show up unless you have created your GMB profile. This is very important. I will be discussing this further in the future but for now we will have a brief discussion followed with links to an in depth tutorial on this subject. Things to do when creating your GMB account:

Use images relevant to your business

Optimize your GMB images: Title your images using some of your keywords or variations of your keywords. Use alt text on your images also using keywords and variations of your keywords.
Fill out your profile completely (Think profile, NAP, images, informative posts)

This is your most important social media account when it comes to ranking your business on Google and the rest. Do not skip this step. Here is an awesome GMB tutorial.